I came into the sport having
heard many stories and watched a few documentaries telling of the tales of the
lack of glory on the road to the top. Eating whatever you can afford, and
sleeping on the floor at peoples houses because you can’t afford your own rent.
Even at the pro level there wasn’t an abundance of money, especially compared
to the NBA or NHL. Whether this is right or wrong, I came into the sport sort
of expecting nothing to be given to me. I am finding in the amateur scene
around here, many athletes seem to expect lots from their team and sponsors.
Many of these athletes don’t even get top end results, so why do they think
they deserve special treatment? Surely they have seen the same documentaries,
and heard the same stories I have?
We are living in an age where
people see what other people have, so they think they need all of that as well.
Everyone wants top end bikes, clothing, race support and vehicles to get around
in. All of this on top of not having to work to pay for it themselves. If you
have personal sponsors such as family that are willing to help you with this,
then don’t take it for granted. The sport is insanely expensive to try and move
up in between race entries, travel and feeding those legs. You should enter
with the mentality that you are going in with nothing, trying to spend the bare
minimum (because that’s all you have), and anything you happen to get is extra
and be very thankful for it. Now if you are top end cat 1 and winning races all
the time, then sure you can start to ask for more from your sponsors.
The sport itself has become much
more expensive. Compared to 20 years ago, the costs have gone up 5x, and the
prize money has decreased by at least the same amount. This is partially due to
rising insurance costs, and policing costs. It would be amazing if the
government could figure out a way to cut the costs of police for special
events, because it isn’t just bike racing that is suffering from this. On top
of this we have a decrease in sponsorships from companies. This could be due to
the recession, or all of the drug fallouts and companies not wanting to ruin
their image. Cycling needs to find a good way to attract sponsors and keep them
around because there is no other source of income. Unfortunately there are no
ticket sales to spectators to keep things going like there are in other pro
sports. Also it is sort of frowned upon for some reason to wear a pro team kit
if you weren’t on the team (I do it anyway, think of all the kids on city rinks
playing hockey in their Leafs jerseys!) so there isn’t much income from team
merchandise.
In the end, people seem to want
something for doing nothing but riding their bike. In this technological age,
people think “why pay someone when I can figure out how to do it myself?”. And
with social media, companies are easily able to advertise for themselves, so
you have to ask yourself what more can you offer them that they couldn’t do
themselves. At the end of the day sponsorship is payment for advertising of a
product or service. Teams like Silber have been doing a great job promoting the
products of their sponsors and it impacts all those people who are on the fence
of choosing between two or more components. “If Ryan Roth can be so good with
that POC helmet, then they must be good and I won’t regret spending that money
on that”. Basically, if you can find
yourself a sponsor, do what you can to help them out so they feel it to be a
worthwhile investment so you might have a backer for the following season.
Having myself not been at the top
level, you might say I don’t know much about what is going on in the
sponsorship end of things. That is totally correct, but this was mainly about
the struggles seen in amateur racing, and to acknowledge many riders seem to
want special treatment without giving back. Part of the blame can be passed to
team directors, as they should make it obvious what they want from their
riders, on and off the bikes, to ensure their sponsors are kept happy. There is
lots of work to be done to get cycling back to the glory days of the 90’s, but
at least acknowledging the issues is a good start to getting back on track. I
think Oleg Tinkoff is doing a great job trying to get things working at the pro
level, and we can all work together to get things working again on the amateur
level.
At this point I need to thank my parents for all of their
help, without them I definitely wouldn’t have the funds to compete. Thank you
for helping me do what I love!